Effective date: 31 October 2026
This policy explains what Up the Floors (the "Game", on iOS, Android and upthefloors.com) processes, why, and your rights. Short version: there are no accounts, we never ask for your name, email or phone, and we do not sell data or use personalized advertising.
16X9 FİLM YAPIM BİLİŞİM SANAYİ VE TİCARET ANONİM ŞİRKETİ, Maslak Mah. AOS 55. Sk. 42 Maslak B Blok No: 4 İç Kapı No: 542, Sarıyer / İstanbul, Türkiye (tax no. 0012062477, MERSİS 0001206247700001). Contact: support@upthefloors.com.
| Data | When | Purpose | Kept for |
|---|---|---|---|
| Nickname you type (any name, real or not) | Only if you press Emergency Stop to submit a score | Showing your score on the public Top 100 | While the Game runs, or until you ask us to remove it |
| Run data: floors reached, resets, answers, answer times | Every game run | Scoring, cheat detection, balancing question difficulty | 90 days in detail, then only anonymous totals |
| Random install ID (created by the app, not linked to you) | First launch | Counting players and returning players, not repeating questions you have seen, linking a Remove Ads purchase to the app | On your device until you delete the app or clear site data; on our server with your run data (90 days) and, if you bought Remove Ads, with the purchase record |
| IP address | Every request to our server | Security and rate limiting. We store only a keyed one-way hash, never the address itself | Hash: with the run data, 90 days. Server access logs: 30 days |
| Platform (iOS, Android or web) and language | Every run | Statistics per platform, showing the Game in your language | 90 days |
| Purchase records | If you buy "Remove Ads" | Apple or Google handle payment; we receive only order number, date, country and amount for support and accounting | As required by tax law |
We do not collect contacts, location, photos, microphone, advertising identifiers (IDFA/AAID) or precise device fingerprints.
The free version of the apps shows ads from Google AdMob, and never during a ride: - a full-screen ad may appear after you fall back to floor 1, at most once every 3 minutes, and not in the first minutes of your first session; - after a fall from floor 5 or higher you may choose to watch a video ad to continue from the floor you fell from (once per climb). This is always optional.
On the website no ads are shown at the moment; after a fall from floor 5 or higher you can continue after a short 5-second break. If we start showing ads on the website (Google AdSense), they will follow the same rules, this section will be updated first, and visitors in the EEA, UK and Switzerland will see Google's consent form before any ad.
Ads are requested as non-personalized: no advertising ID is used and we do not ask for tracking permission. The ad network still receives technical data (such as IP address and device type) to deliver the ad, measure it and prevent fraud, under Google's privacy policy. To confirm that a reward was earned, Google sends our server a signed confirmation containing a random ID for that ad view, not your identity. Visitors in the EEA, UK and Switzerland see Google's consent form before ads are shown.
Cookies and similar technologies used by ads. Third-party vendors, including Google, use cookies or device identifiers to serve ads, to limit how often you see an ad, to measure ads and to prevent fraud. Even non-personalized ads use cookies for these purposes. Learn how Google uses information from sites or apps that use its services and how Google uses cookies in advertising. You can turn off personalized advertising at Google's My Ad Center and opt out of third-party vendors' use of cookies for personalized advertising at aboutads.info or youronlinechoices.eu. In the apps, you can also reset or delete your device's advertising ID in your phone's settings. The game itself uses no cookies: on the website it only keeps a random install ID, your best floor, a session counter and a list of recently seen question fingerprints (so questions don't repeat) in your browser's local storage.
"Remove Ads" (one-time purchase) removes all full-screen ads and lets you continue without watching an ad. It does not give extra continues or change scores.
Our server is in the EU (Hetzner Online GmbH data centre). Transfers from Türkiye are made under KVKK Article 9; ad and purchase data reach Google/Apple under their own safeguards.
Depending on where you live (KVKK, GDPR, California and other laws), you can ask us to access, correct, delete or restrict your data, object to processing, or receive a copy. Because we have no accounts, include your nickname and the approximate date of the run. Email support@upthefloors.com. You may also complain to your data protection authority (in Türkiye: Kişisel Verileri Koruma Kurulu). The Turkish disclosure text (KVKK Aydınlatma Metni) is at upthefloors.com/kvkk.
The Game is not directed at children under 13 and we do not knowingly collect their data. Nicknames are filtered automatically, and we hide offensive ones from the Top 100.
We will update the effective date and, for material changes, show a notice in the Game.
support@upthefloors.com